Do you know why marketing companies have to stay on their foot to be sustainable? The one that is classic and undisputable in January 2018 would become obsolete and unwanted by the end of the year. With the increase in the influence of generation Z, the trends to attract them have changed a lot. With their unique trust with social media links and showing their anger on Twitter, it is time to change your game, altogether. At the root, it is all about creating more convenience to your customer.
Here are the five predicted actionable marketing trends for the next year.
Turn to VR
Virtual reality and augmented reality is how you could create a virtual reality, where the customer could experience your product without actually owning it. This enables them to have visual data before making the decision. For instance, IKEA’s VR technology will show a 3D reality of their house with the furniture in it to show how their house would look like, if they end up buying the product.
The rise of this augmented reality is on high heels and by 2025, the entire market will be flooded with virtual reality technologies. In 2019, it becomes essential to create a virtual existence of your product with camera effects, 360-degree products and so on.
With increase in internet speed and unlimited data packages, viewers are turning towards video than articles and pictures. By 2020, Filmora has predicted that more than 80% of the internet content will be in the form of videos. When it comes to social media, the progress of videos will reach 90%. With popular platforms like Pinterest, Twitter Facebook, YouTube and other allowing you to add more videos to your content, the video marketing will remain as a classic trend for marketing in 2019 and upcoming years too.
Are you planning to create a trending ecommerce site with video marketing? Visit the experts of the field at Simple Search Trinidad & Tobago.
Do you know that there are more than 12,000 active bots on Facebook Messenger, every month? More than 30% of the online chats you had in the chat boxes of the websites in 2018 were by chatbot or AI. This is because the efficiency of such an interaction is whooping 80%. Thus, to increase conversation rate, it is better to stick with chatbots and AI for any simple request like ordering a product to dealing with returns. When it comes to marketing, this AI is used for creating a customized version of the product to promote it to the particular viewer.
Fear of missing out
The fear of missing out things is what that drives people into their daily activities. In 2018, this led to the ephemeral content, which would stay online for 24 hours alone. This made customers compelled to check it out before they are the only people of their social group who hasn’t seen it. In the same trend, live streaming is also getting more productive. With 80% of the customers prefer watching live videos than re-recorded and advertisement filled video drama, make plans for live recording in 2019. It is predicted that by 2021, the live streaming business will be 70.5 billion dollars in value.
This has been in the trend for the past couple of years and it is expected to stay the say until 2020 or so. With more than 2 billion smartphone users in the buying age, creating content and products for mobile users is quite important. It is important to link your product and services with mobile services like Instagram, Whatsapp and so on. In addition, Google gives more priority to the sites, which are accelerated mobile pages. Staying at the top of organic social media search is quite important. With new features being added to AMP, it is easier to create AMP, which looks like the original page.
Are you starting a new business, make sure to add mobile users into every element of your action plan.
Just because you find something in this list, it does not radically become compatible with your business. If you want to experiment a trend with your product, get experts’ help and dive with caution.